![]() ![]() On January 27, the 2020 postage rates go into effect. Meanwhile, the USPS has developed tools for better tracking, such as IMb (Intellegent Mailbarcode) tracing reporting. New research technologies allow marketers to micro-target niche markets, while personalized printing makes it cost-effective. ![]() Political mail in 2018 totaled 2.7 billion pieces and based on that success, the 2020 number is expected to be even larger. Political Mail Will Be on the Campaign Trail Thus, we have the trend toward using customer success stories and testimonials to show how you add value to their lives. Customers want to know what they will experience and how they will benefit, not how great you think you are. Sources of targetable information range from subscription form data to customers’ past buying habits.īusinesses have realized that self-promotional messages are not terribly effective. With today’s on-demand printing capabilities, you can do anything from a simple name to content that’s entirely unique to each recipient. Another cause is our next trend:Ĭustomizing your message to each recipient boosts response rates by 50% to 135% (depending on which study you look at). Add one to your direct mail piece to drive sales, direct traffic to your website, give customers an AR experience, track customer response, re-target prospects on social media, and much more.Įven though the total volume of direct mail pieces has declined by 29.85% since 2006, response rates have steadily risen over the same period:Ĭauses of this trend include the growth of online bill pay, which has reduced mailbox clutter and allowed direct marketing messages to stand out. In the next two years, 5.3 QR code coupons will be redeemed by smartphones and 1 billion smartphones will access QR codes. In 2019, combining direct mail with digital produced a 250% higher purchase and engagement rate than single channel marketing. Statistics show that the trend to omnichannel promotions is still gaining strength. Here’s our round-up of the new trends and technologies — in the direct mail industry and at Click2Mail — that will be making waves this year.ĭirect Mail + Digital = A Happy Marketing Marriage ![]()
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